When speaking to buyers of IT equipment and services, you need to take into account the specific characteristics of this profession:
- In-depth technical expertise: use precise, expert language to demonstrate your understanding of the technical issues and win the trust of this demanding audience;
- Knowledge of specific standards and protocols: mention the standards and protocols that your solutions respect or support to reassure IT managers that your products and services are compatible and can be integrated into their existing infrastructure;
- Anticipation of future needs: present case studies, customer testimonials or development scenarios to illustrate how your solutions can adapt to the company’s future needs. Highlight their modularity and flexibility to show that you understand and anticipate long-term challenges;
- Risk management and business continuity: highlight the security, reliability and resilience features of your solutions. Explain how they contribute to risk management and business continuity for the company;
- Interdisciplinary collaboration: demonstrate that your solutions facilitate collaboration between different departments within the company and promote better communication between teams. Present concrete examples of successful interactions between departments thanks to your products and services ;
- Consideration of environmental and ethical issues: communicate the efforts you are making to offer sustainable and eco-responsible solutions. Explain how you manage to reconcile performance, cost and environmental and ethical responsibility.
Target IT managers with Infopro Digital
Our journalists use a range of exceptional editorial tools, including surveys, reports, interviews, studies and a rigorous technology watch, to help IT managers with their transformation, and not just on the technical side.
Speaking to media such as L’Usine Digitale, L’Usine Nouvelle and Industrie et Technologies means addressing and engaging the audience of IT managers with surgical precision. It also means capitalising on the credibility and legitimacy of these strong brands, which are widely read by buyers of IT equipment and services.
